Ford Bronco Reservation FAQ

Ford Bronco Reservation FAQ

 

Your Questions About Ford Bronco Reservation, Answered

When does each vehicle go on sale?

Bronco Sport starts arriving in dealers by the end of 2020, followed by Bronco two-door and four-door models in Spring 2021.

You originally said Bronco would debut in spring 2020. Is Bronco production behind schedule, too?

We’re showing the Bronco family on July 13 and will start to deliver some Bronco models to dealerships late this year. The inability to work in the assembly plants during the shutdown due to COVID 19 meant we had to update launch timing; those delays were commensurate with the shutdown period.

Why not launch them at the same time? Or launch the larger Broncos first?

It’s down to manufacturing timing; we expect customers will be excited by both.

Will reservations be fulfilled in the order placed?

Reservations will be fulfilled in approximately the same order received, based on the final ordering and production of similarly configured Broncos. All reservations will be completed before the production of stock units begins.

When will customers be able to finalize their reservations?

Expected to be July for Bronco Sport and December for Bronco.

Will my configuration from Build & Price be sent to my dealer?

No. Bronco reservation holders should use the Build & Price tool to support their upcoming order consultation. Recommend printing and saving a copy to share with your dealer during ordering process.

What is a reservation?

A reservation lets you be among the first to order a new Bronco from Ford with a refundable Reservation Deposit. It is not an actual order and does not guarantee delivery.

What steps are required to complete my reservation?

Go online and select your preferred configuration, create a Ford Account, select your preferred dealer and enter your credit/debit card details and address. A confirmation receipt will be sent to the email address you provide. *

What is a Ford Account and why do I need one?

A Ford Account lets you sign in to the Ford website to save and manage your personal and reservation information. You need to create a Ford Account to reserve your Bronco. Reservations can also be tracked in your Ford Account at owner.ford.com/. *

How much will it cost to reserve a Bronco?

Reservations cost $100 for each model.

Is the $100 reservation fee refundable?

Yes, reservation fees are refunded with reservation cancellation.

Will reservations be fulfilled in the order placed?

Reservations will be fulfilled in approximately the same order received, however, actual delivery may vary based upon a number of factors including vehicle model and configuration selected, commodity constraints, residency, delivery, and final ordering and production of similarly configured Broncos.

When will customers be able to convert their reservations to order?

Order conversion process will begin in December and run thru January 31, 2021. Customers should expect their selected dealer to schedule an order consultation to complete their configuration, agree on selling price, and place the order.

Should customers expect to place an additional deposit when they convert their reservation to an order?

Yes. It is likely that dealers will request an additional deposit at the time of order. Specific deposit amounts will vary by dealer.

Can I select any Ford Dealer?

Only Ford Dealers that are eligible and have activated online reservations can be selected. The eligible dealers will be provided based on your ZIP code, or you can enter the name of your preferred Ford Dealer and be matched to them.

Will you share my reservation information with my dealer?

Your reservation information will be shared with the dealer you select at the time of reservation. Please see our privacy policy at ford.com/help/privacy for additional information.* DISCLAIMER: *By completing the Reservation Process, you are not ordering or purchasing a vehicle. Participation in the Program does not guarantee you vehicle delivery. Your Reservation does not guarantee a set price for the Vehicle. 2021 Ford Bronco Preliminary Build & Price Dealer Quick Reference Guide 3

Can I make changes to my reservation?

You will be able to make changes and complete your Bronco configuration at the time you place your order.* The order conversion process will begin in December and run through January 31, 2021. Customers should expect their selected dealer to schedule an order consultation to complete their configuration, agree on selling price, and place the order.

Can I cancel my reservation?

Yes. You can cancel your reservation at any time and receive a full refund.* You can do this in your account at ford.com. If for some reason you can’t process the cancellation online, you can contact a Ford Customer Experience Representative at 800-392-3673 (Ford U.S.). After canceling, allow seven to 10 business days for the reservation deposit to be credited to your original form of payment. Once you progress from a reservation to an order with a dealer, however, cancellation requests would be at that dealer’s discretion.

What happens to the reservation deposit once I order?

See your dealer for details. The reservation deposit should be credited or refunded based on customer preference.

When will I take delivery of my vehicle?

Bronco deliveries begin June 2021 and will extend thru 2022. We anticipate some customers will receive a 22MY Bronco. Actual delivery times will vary based on vehicle model and configuration selected, commodity constraints, and location. In late Q1 2021 you will receive an estimated delivery window based on final ordering and production of similarly configured Broncos.

Am I buying this vehicle directly from Ford?

No. The purchase agreement will be between you and the dealer, not you and Ford.

Can I make additional reservations and can I transfer my reservation?

Up to two reservations per account. Your reservation number is assigned to you, but can be transferred to a member of your household at time of order placement.

What happens if my order is not built in 21MY?

Due to the high number of Bronco two- and four-door reservations, deliveries may extend into the 2022 calendar year. We anticipate some customers will receive a 22MY Bronco. In this scenario, customers will work with their dealer to replace their 21MY order but will have access to any product improvements for 22MY. Their reservation timestamp will remain with their order.

Can Customers update their dealer selection for their reservation?

Customers may reach out to Ford Customer Support at (800) 334-4375 for assistance in updating their dealer selection through January 31, 2021. In changing dealers, there will be no impact to a customer’s reservation ID, vehicle details, or the associated timestamp.

I already changed my dealer once, can I update my dealer selection again?

Yes. Customers may reach out to Ford Customer Support at (800) 334-4375 for assistance in updating their dealer selection through January 31, 2021.

Is the 2021 Bronco two-and four-door launch delayed into Summer? What happened to “Spring 2021”?

Yes, given the COVID-19 pandemic, customer deliveries of the new Bronco will now begin next summer.

I thought the order bank was opening in December. Now I understand it’s mid-January, meaning customer orders will be even later. Why the delay?

And will it delay vehicle deliveries? Given the COVID-19 pandemic, Bronco ordering will now start in mid-January, with customer deliveries now starting next summer.

I understand from supplier communications with Ford that the Bronco two-door and four-door models are delayed 6 more weeks. Can you confirm if it’s a development or supplier issue?

This is tied to a supplier issue. COVID has had a significant effect on a number of Bronco suppliers, which we are not naming.

What can customers who have placed a reservation expect next? And what does the Bronco overall timeline look like?

  • Customer placed reservation (since July 13)
  • Customer uses Ford.com Build & Price tool to spec their dream Bronco (since October 23)
  • Customer finalizes dealer selection by March 19, 2021
  • Customer places order and agree to selling price with dealer between mid-January through March 19, 2021. Note: Bronco will not have online order conversions and will require dealers to place order
  • Ford receives all orders nationally and begins to forecast a production schedule against key product content and features (commodities) – Q2 2021
  • Customer receives dealer delivery window in May 2021
  • First customer deliveries now begin in Summer 2021

Will orders be built in the order that reservations were received?

Reservations will be fulfilled in approximately the same order received, based on final ordering and production of similarly configured Broncos. Due to the high number of Bronco two-door and four-door reservations, deliveries will extend into the 2022 calendar year.

What happens if customer order are not built in 21MY?

Due to the high number of Bronco 2- and 4-door reservations, deliveries may extend into the 2022 calendar year. We anticipate some customers will receive a 22MY Bronco. In this scenario, customers will work with their dealer to replace their 21MY order but will have access to any product improvements for 22MY. Their reservation timestamp will remain with their order.

Is anything being done to research and implement an increase in production?

Due to exceedingly high demand, we will consistently explore and review production options.

Has the delay to Summer 2021 enabled the late-availability Sasquatch package and manual transmission configuration to catch up?

Due to the COVID-19 pandemic, the entire Bronco production launch schedule shifted, now pushing the manual transmission Bronco models with available Sasquatch package into 2022 model year.

Is Navy Pier interior option still available for Bronco 2- and 4-door First Edition?

Yes. The all-black interior is an incremental option. Navy Pier is still available.

Sincerely,
The Bronco Team